65th San Francisco Film Festival
The 65th SFFILM Festival was a milestone for the organization, and marked the first time the event would be held in person since before the pandemic. The visual identity needed to express the programatic concept of “layers” while celebrating the longevity of the festival. Looking to the organization’s own history for inspiration, hand lettering and image treatments reference original posters designed by Saul Bass for SFFILM in the 60s.
Photography by Pamela Gentile and Tommy Lau.
The 65th SFFILM Festival was a milestone for the organization, and marked the first time the event would be held in person since before the pandemic. The visual identity needed to express the programatic concept of “layers” while celebrating the longevity of the festival. Looking to the organization’s own history for inspiration, hand lettering and image treatments reference original posters designed by Saul Bass for SFFILM in the 60s.
Photography by Pamela Gentile and Tommy Lau.
Identity, graphic design, motion design, signage
2022
2022







